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Corporate Sales Manager, 2015-2018:  Managed the sport fishing marketing agency's sponsorships, advertising packages, contract negotiations, and business development initiatives for four top professional fishermen (Mike IaconelliIsh MonroeJohn CrewsCliff Crochet), the Going Ike TV show and digital seriesThe Bass University’s education programs, the Ike Live podcast/ web show, and The Ike Foundation’s kids fishing charity events

-Created and led implementation of contract deliverables of 20+ custom sponsorship, digital media, influencer marketing, and brand activation campaigns with companies such as Flambeau Outdoors, Under Armour, Hobie, T-H Marine, Catch Co./ Mystery Tackle Box, RAM Mounts, B&W Trailer Hitches, FGX International, Dr. Dan's, Liquid Mayhem, Vision Wheel, and more

-Sourced and managed digital content from content creators (in-house, contractors, media professionals, and clients) for delivery to internal and external client social media coordinators

-Created and updated digital and print marketing and sales materials such as sizzle reels, proposals, media decks, and flyers
Examples

-Initiated contact, pitched concepts, led negations, and managed contracts for tv shows and digital video productions between Pro Edge’s properties and networks such as National Geographic, Pursuit Channel, and Outdoor Sportsman Group
Example: Nat Geo Wild's Fish My City

-Coordinated with television and digital media production teams to ensure sponsorship and advertising deliverables were met per contract requirements (commercial spots, advertisement banners, product testimonials, overall content vision, etc.)

-Ghost wrote articles for sponsors and media when pro angler was not available during events and tournaments
Example

-Assisted internal teams, charity partners, and clients' marketing departments in their events, promotions, and campaigns
Example: Initiated contact and coordinated with Lt. Governor of Louisiana to bring a VIP guest to Hobie's television show and media content shoot and Hobie World's banquet dinner for sponsor relations and fulfillment


"Have you seen Jerry Maguire? If you have then you will understand Jared's character which can be best described as honest, loyal, impeccable work ethic, dedicated and professional. Jared has personal concern for his business partners, customers and clients. I founded a company called Line Cutterz which made it on ABC's Shark Tank, season 8 episode 9. We landed a deal with Daymond John and our business took off the second our Shark Tank episode aired. We did not want our Line Cutterz flame to fizzle out so I actively started looking for ways to increase our brand presence in the professional fishing industry. My dream was to work with Mike Iaconelli (who is one of the greatest of all time) which led me to his agent, Jared. After several calls plus some very open, honest and transparent conversations Jared and I closed our deal between Ike Live and Line Cutterz. Jared kept his word and followed up with everything he promised before the "sale". If you are looking for an amazing agent in the fishing industry Jared Kutil is the guy you want to work with."

-Vance Zahorski, Founder of Line Cutterz LLC
Digital Marketing Portfolio
Program Manager, 2012-2016.  The Bass University is the leading publisher of online bass fishing instructional video content for anglers of all skill levels.  Primary responsibilities included all digital marketing channels and content, constant promotions, event planning, brand management, ticket sales, customer service, sponsorship sales and fulfillment, and on-site event coordinating for all classroom-style instruction events, taught by top professional fishermen

-Created and managed The Bass University's social media channels, websites, email newsletters, weekly web show/ podcast, and digital content strategies.  Sole manager of all digital accounts from 2012-2016.  Met and surpassed sales, new customer acquisition, and social platform growth goals with 10,000+ new followers added to each channel annually
Core Bass U Social Channels:  Facebook  |  Instagram  |  YouTube 

-Created or sourced, edited, scripted, packaged, and scheduled release of dozens of digital content pieces weekly across all social media accounts, email newsletters, and websites.  Utilized Hootsuite to manage social channels. Created and stockpiled as much content as possible, on a limited budget, to help provide much higher frequency of content distribution of the content quality for exceeding growth and performance goals

-Created and managed frequent sales promotions distributed across all internal digital channels and externally with press releases to promote event registrations, online course registrations, and on-water training courses

-Managed customer email database. Created, scheduled, and sent weekly email newsletters to several different customer groups.  ​Reported on open, click-through, and conversion rates.
Email Newsletter Example

-Distributed weekly press releases to promote class events, online training media, and on-water training services.
Press Release Example

-Created online survey forms for on-water training customers to share their needs and goals with instructors.  Also created post training surveys for on-water training customers and in-class instruction event attendees for insight on how to improve

-Led design, creation, strategy, and launch of The Bass University TV online video instruction digital channel in 2013.  Redesigned and launched brand new platform in 2015
First generation Bass U TV Platform  |  Second generation (present) generation Bass U TV

-Ran SWOT Analysis in-depth strategic sessions to dive into the strengths, weaknesses, opportunities, and threats for The Bass University's digital media and marketing. These are tremendous formal marketing team exercises to deliver much insight that transforms the insights into strategic plans, timelines, and performance goals. SWOT exercises and other types of strategic planning helped everyone involved gain valuable team input to execute on KPIs and goals

-Researched other companies that excel in digital marketing on their successful engagement and growth strategies for inspiration

-Researched most popular search terms related to The Bass University's content and created effective search engine optimization strategies for creating and describing content appropriately for organic SEO growth

-Reported on growth and performance of channels. Created custom media and sales reports for sponsors
Example

-Repurposed existing content for digital to maximize reach and value with existing assets

-Designed the extremely effective, present day teaser video conversion strategy to drive paid subscribers directly to The Bass University TV platform from all of The Bass University's social/ digital channels

-Cultivated chatter and authentic reviews on fishing media websites, social media, podcasts, and fishing forums

-Developed strategies to showcase company events live on digital channels with frequent and engaging content for those unable to attend

-Recommended branding changes to ownership such as rebranding "BU" to Bass U across all channels.  Also, developed the company's sucessful "Learn how to catch more and bigger bass" messaging from customer research

-Responded to comments, reviews, and questions as needed on all media channels and email

-Attended digital media conferences (Digital Atlanta) and participated in online training to stay up to date with new platforms, trends, best practices, tools, and opportunities in digital media